B.HUMBLE / IDENTITY STUDY
EXISTING ELEMENTS / NEW PRESENTATION
B.HUMBLE
01 / WORDMARK
The existing text mark.
Quiet. Direct. Unadorned.
No face.
No flex.
02 / TYPOGRAPHY
Aa Bb
0123
Inter / Helvetica Neue
Existing archive font stack
03 / COLOUR
Black #000000
Bone #F5F3EE
Secondary text / opacity
BORN DIFFERENT. RESTRAINT / REPETITION / NEGATIVE SPACE